Make Your Packaging Shine with 4 Tips

The food industry is probably the world’s biggest industry and includes all the other elements, like shipping, packaging, quality testing, etc. Out of all, packaging has become an industry itself and is a multidimensional business. 

Every company is focusing on them to create an identity with the help of it. Its design plays a decisive factor in the overall sales and customer’s purchasing decision. 

 

We will tell you a few elements that you need to be mindful of while designing food packaging. It is not about the strength and durability only but how the packaging appeal to the customers. 


Food Packaging


Read this article carefully and think about how to utilize these tips in your packaging production:

  I.            Transparency & Minimalism 

A customer spends around four seconds max looking at a product in the supermarket. There are products with no clear information and labels that turn off the consumer. 


It is essential to have a box that entails details regarding the product, your company, and everything that goes into it. 


For instance, a box should talk about the product’s ingredients, its manufacturing and expiry dates, brand’s name and logo, and several other details to help the user make an informed decision.

II.            Integrity

You have to be honest about the product while designing the packaging. You will find boxes that show a cookie being dipped in a sea of chocolate, whereas the person would merely be purchasing a choco-flavored cracker. 


You will discover plumped berries or cherries on creamy products. Exaggeratedly glorifying the product many times than its actual existence will be misleading and often let you down in customers’ eyes. 

 

You should design the food packaging with complete integrity and honesty to treat the purchaser correctly. 

III.            Authenticity 

Hundreds of food items are battling at the supermarket to be picked by the customer. It is possible to set your product apart by designing them uniquely and being authentic.

 

There is no plan on being authentic as it comes from within. If your company is trapped with generic designs, you should opt for an exclusive, visually beautiful appearance. 


For instance, if the trend is for typefaces, then you go for illustrations, and if the people are crafting the boxes in vertical shape, you should be going for horizontal structure. 


You can play with retro and modern themes to create something of your own. Simply, you have to be fresh in order to be authentic.  

IV.            Shelf Impact

We have to look at the product from the onlooker’s perspective rather than a person in the business. No one pays too much attention to the product and would not look in detail when there are hundreds of other similar items. 


Every product aligned on the shelves would only show a number of patterns to the customer. The consumer will not bat an eye unless a product catches his/her attention with an attractive look. 

 

It needs to be unique in order to stand out and have an actual shelf impact. It makes a massive difference in the sales. 

 

You have to verify it with multiple tests and check which one is getting all the rage. Choose the one with the highest success rate. 

To Finish Off in Style

It is a massive area to design the food packaging, and you should hire excellent designers for a quality image. It directly affects the originality and sales of the item. It is your statement to the person considering your food item. 


Being transparent, honest, authentic, and increasing the shelf impact will play a big part in the designing formula. The packaging holds more value than many retailers think.

 

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