Mascara – A Makeup Product That Will Probably Never Go Out of Fashion and Its Increasing Demands

Eyes are some of the most prominent parts of a person that get noticed the most. Whether we are talking or listening to someone, eye contact is very important. And if your eyes look good, you automatically look great, especially if you are a woman. That’s why there is a complete range of makeup that highlights and enhances the beauty of the eyes. 

There are eye-shades, eye-pencils, eye-liners, mascaras, and many other such products. The collective job of eye makeup is to make the eyes look so good that everyone has to say, “Damn! She’s so pretty”. 

 

You can get such compliments by not wearing a complete variety of eye-makeup as well. The mascara alone can get you all the compliments as well. If you are a guy like me who doesn’t know which particular makeup is mascara, do not worry; I will tell you. Mascara is an eye-makeup that makes the eyelashes look thicker and darker. 

 

Mascara Boxes

History of Mascara 

Darker eyelashes have been in fashion for quite some time now. In the old Hollywood movies, you can spot actresses with thicker eyelashes that are made through the application of mascara. Even today, you can see that the trend of mascara is far from over. 

 

Well, this particular makeup has been in fashion way before the very existence of Hollywood. The Egyptians were the first ones to wear mascara, and the use is dated back to 4000BC, which is a thousand years even before the time people started using soaps. 

 

The first commercially available mascara is invented by a French entrepreneur named Eugene Rimmel in 1872. After that, the demands for mascara never seemed to halt or even significantly decreased at any point. 

 

Increasing Demands for Mascara 

Today, there are hundreds of local brands and more than a dozen of international mainstream brands that are selling mascara. I have been working with the packaging industry for a long time, and I have never seen anyone complaining about lesser orders of custom mascara boxes (https://impressionville.com/custom-mascara-boxes/). Instead, the demand is increasing every year. 

 

Even during the pandemic situation, the demand for mascaras was still there even after all the repetitive lockdowns and work from situations. It turns out whether women are going out or not, they still like to look great. 


The local packaging vendors I am working with received a lot of orders from brands who were launching their own range of mascara. Some brands that were already selling mascaras in the market requested to revamp their existing designs. 

 

The ease of buying these products through online stores and websites of these brands has contributed greatly to the increased demands. For a lot of local makeup brands who were just starting out, these online platforms are the reason behind their survival through the whole Covid situation. 

 

I am writing this article in March of 2021, and the vaccination process has been initiated in many places. Soon the whole pandemic situation will be over, and fashion shows will be scheduled again. The demand for these amazing products will increase again, and sales will skyrocket. 

 



Impact of Hollywood on Mascara Market 

Hollywood has been one of the biggest contributors to the never-ending trend of mascara. From the high school girls to middle-aged women, everyone wants to look like their favorite movie star with their enhanced eyelashes. 


Some actresses like Keira Knightley and Mila Kunis are especially known for their beautiful eyes. Applying mascara and other eye makeup products that enhance the natural appeal of eyes stays in fashion because of such female idols. Even a trending song on YouTube can give makeup retailers eye-makeup retailers a spike in sales.


 From how things are looking, it is safe to say that mascaras have a bright future ahead of them. 

 

Conclusion 

Mascaras are one of the eye-makeup products that are so much famous and have been in fashion for a long time ago. This product has a rich history and a bright future as well. This is why there are hundreds of brands selling these products, millions of customers buying them. 

Location: Coral Sea

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